Ok so we know that the rumors of YSL’s name change are indeed true.  The newly appointed creative director of YSL, Hedi Slimane, decided to drop the “Yves” and add-on “Paris,” giving the age-old design house a strange but luxury-sounding name. However, I am consoled by the fact that the brand will keep its YSL logo. The brands new name will be officially shown with the spring ’13 collections this September. I still don’t quite know how i feel about that.